{"id":1639,"date":"2013-04-16T10:50:05","date_gmt":"2013-04-16T10:50:05","guid":{"rendered":"https:\/\/sandaretreats.com\/blog\/?p=1639"},"modified":"2013-04-23T12:12:50","modified_gmt":"2013-04-23T12:12:50","slug":"womens-sports-tanni-grey-thompson-in-london-2012-olympics","status":"publish","type":"post","link":"https:\/\/sandaretreats.com\/blog\/archives\/1639","title":{"rendered":"Women\u2019s Sports \u2013 Tanni Grey-Thompson in London 2012 Olympics"},"content":{"rendered":"

\"e0c04cb0-0c3c-4f39-b797-931439246437\"<\/a>The Cardiff Born Athelete, Tanni Grey-Thompson Britain’s greatest<\/a> Paralympian, changed the perception of Paralympic sport for ever.<\/p>\n

Sixteen Paralympic medals – 11 gold – six London marathon wins and 30 world records. Grey-Thompson, Britain’s greatest Paralympian, changed the perception of Paralympic sport for ever, from plucky hobbyists overcoming adversity to elite athletes in their own right.<\/p>\n

Tanni Grey-Thompson says it\u2019s quite hard to find data, but as per findings there\u2019s a massive under investment (in women\u2019s sport).\u00a0 She was speaking after a new report from the Commission of the Future of Women\u2019s Sport showing there is a chronic lack of investment.<\/p>\n

Sports Marketing Executive, Nigel Currie said women\u2019s sport did not receive enough exposure. The report shows that sponsorship of women\u2019s sport in the UK makes up 0.5% of the total market.<\/p>\n

This compares to 61% for men over the same period, between January 2010 and August this year. The remainder of the money goes to mixed sports.<\/p>\n

Aspirational<\/b><\/p>\n

“In the lead up to the (Olympic) games there\u2019s some women who are doing well and they figure fairly high up in individual sponsorship deals, but the majority of women in sport really struggle.”<\/p>\n

She said it was difficult to know why women\u2019s sport suffered from a lack of investment.<\/p>\n

“It\u2019s a real challenge because people are saying that women are as skilled as men, as aspirational so it doesn\u2019t quite make sense,” she added.<\/p>\n

Mr Currie said “The big problem is that the TV executives aren\u2019t spending enough, or prepared to spend enough, on women\u2019s sport.<\/p>\n

“Until they do the sponsors are going to stay away because at the moment there\u2019s just not enough exposure for certain women\u2019s sports, and they\u2019re not developing a big enough long-term following.”<\/p>\n

Broader implications<\/b><\/p>\n

Baroness Grey-Thompson added: “It\u2019s disappointing that more brands and rights holders haven\u2019t seized the opportunity to benefit themselves and women\u2019s sport, and help create a lasting legacy.”<\/p>\n

Tanni Grey-Thompson won 11 gold medals at four Paralympics \u2013 her 1st<\/sup> in Barcelona in 1992. A charity which campaigns to get more women more active fears the lack of investment in elite women\u2019s sport has broader implications.<\/p>\n

Sue Tibballs, chief executive of the Women\u2019s Sport and Fitness Foundation, said: “Lack of investment accounts, in large part, for the absence of a female sporting culture in the UK.<\/p>\n

“Women\u2019s sport is not widely promoted and its competitors are not being publicly presented as fit and healthy sporting role models to inspire women and girls to be physically active.<\/p>\n

“This is at a time when 80% of women and girls, half the UK population, are not playing enough sport or doing enough exercise to benefit their health.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The Cardiff Born Athelete, Tanni Grey-Thompson Britain’s greatest Paralympian, changed the perception of Paralympic sport for ever. Sixteen Paralympic medals – 11 gold – six London marathon wins and 30 world records. Grey-Thompson, Britain’s greatest Paralympian, changed the perception of Paralympic sport for ever, from plucky hobbyists overcoming adversity to elite athletes in their own […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[164,111],"_links":{"self":[{"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/posts\/1639"}],"collection":[{"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/comments?post=1639"}],"version-history":[{"count":0,"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/posts\/1639\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/media?parent=1639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/categories?post=1639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandaretreats.com\/blog\/wp-json\/wp\/v2\/tags?post=1639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}